Direct costs
Materials and labor are your direct costs — the dollars that exist only because the job exists. Track them precisely; everything else is calculated from this base.
Whether you run a one-person crew, tackle weekend remodels, or quote your first fencing job, enter materials, labor, overhead and your target margin. Get your total cost, recommended bid price, profit amount and true profit margin — instantly on any device.

Step 1
Add material and labor totals for the job.
Step 2
Choose your overhead and target margin.
Step 3
See total cost, bid price, profit and margin.
Enter your costs below and see your total cost, recommended bid, profit and margin update live.
Your bid is calculated as total cost ÷ (1 − margin) for a true margin.
Total job cost
$23,000.00
Recommended bid
$28,750.00
Profit
$5,750.00
Margin
20%
Describe the job — I'll build your line items.
Try "I'm bidding a 1,500 sqft roof tear-off and re-shingle" or "Set my margin to 25%".
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Pricing a job is more than adding parts and hours. Understand the four numbers that decide whether you make money.
Materials and labor are your direct costs — the dollars that exist only because the job exists. Track them precisely; everything else is calculated from this base.
Overhead keeps the lights on between jobs. Add it as a percentage of direct cost so every estimate carries its fair share of insurance, fuel, and tools.
Markup is on cost, margin is on price. A 50% markup is only a 33% margin. Always price to a target margin so the profit you keep is what you planned.
Profit is your reward for risk and expertise — not leftover change. Build it into the bid deliberately instead of hoping it survives at the end of the job.
Start with your direct costs — the materials and labor a job consumes. Next, apply your overhead percentage so the estimate shoulders its share of insurance, vehicles, tools, and office costs. Together these form your true total cost.
The mistake most contractors make is adding their desired profit percentage on top of cost. That is a markup, and it always produces a smaller margin than expected. To actually keep, say, 20% of the price as profit, divide your total cost by (1 − 0.20). A $24,000 cost becomes a $30,000 bid, leaving exactly $6,000 — a real 20% margin.
The calculator above does this math for you, but knowing the formula keeps you in control when a client negotiates or a job changes scope. Protect the margin, not the markup, and your business stays healthy job after job.
Quick answers about pricing, markup, margin and overhead.
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